Bosch to End "Charge My EV" Charging Service by March 2025 Due to Market Challenges

Bosch has announced that it will discontinue its "Charge My EV" charging service by the end of the first quarter of 2025. The company informed its customers via email, stating that the service will cease on March 31, 2025. Bosch highlighted the highly competitive market and slower-than-expected growth as the reasons behind the decision to exit the charging services sector. As a result, all user contracts for the 'Charge My EV' app will be terminated on that date.

From April 1, 2025, customers will no longer be able to access the charging service, meaning they will be unable to log in, charge, or pay for any services, and their data will no longer be accessible. Additionally, RFID charging cards will be deactivated. Bosch also confirmed that users' personal data would be deleted within two months, unless it is needed for legal retention requirements, such as invoicing and accounting purposes.

Bosch had entered into a charging partnership with Lotus, the Geely-owned electric vehicle brand, in January 2024. This collaboration granted Lotus customers access to over 600,000 public charging stations across Europe. Bosch had also partnered with Maserati, part of Stellantis, in 2023. With the discontinuation of the 'Charge My EV' service, these partners will likely need to find alternative charging providers.

The move to discontinue the service comes amid broader restructuring efforts by Bosch. In November 2024, the company announced plans to cut 5,500 jobs globally, with significant reductions in areas such as assistance systems, autonomous driving, and production of electric motors. While these plans are still in progress, Bosch's decision to scale back operations aligns with its focus on more profitable and strategic business areas.